I did so because I like to write, I like to eat, I like to talk about food, and I wanted to learn what this new medium called blogging was all about. I had never read another food blog, as a matter of fact, I'm not sure if I had read a blog post of any kind.
Now, anyone who writes wants to think that he or she can write something worth reading, at least once in a while. Even though that goal is yet unreached on these pages, I have learned about blogging while trying. In particular:
- Writing well is damned hard.
- Posting something that is even remotely interesting to read, written well or not, is damned harder.
- Most food blog readers are looking for an opinion: "Yes, I liked it," or "No I didn't like it."
- The writing pros are right: cut the adverbs and adjectives.
- If you have an opinion and you make it public someone will criticize not only your opinion but you for having said opinion.
- Sooner or later you're going to say something stupid and something you regret saying. In my case, this is a frequent occurrence.
- You are not the person people think you are if they only read your blog.
- In re-writing, there is a point of diminishing returns, at some point you're making the piece worse.
- Be happy with having just a pretty good, local, food blog. Mark Bittman is in no danger of losing his job.
- You never know which posts will be the most read. "How to Make Oatmeal, Properly." is the most popular post in 4 years. Second is "Zestfest, 2009." The first is a recipe, the second is an announcement. Not exactly inspired writing, if you get my meaning.
- 1000 posts in almost 4 years
- Of the 1000, about 200 pieces have never been publicly posted, they are, usually, opinion pieces of a philosophical, political, or religious nature, or attempts at humor (emphasis on attempt).
- About 65% of readers come from search engines.
- This blog gets 350 - 400 page views a day
- I have made $200 from the Google ads. That's about 20 cents per post. Each post takes me between 15 minutes to an hour to write. The longer, more essay-like posts take days and sometimes weeks.
Thanks for reading.
Share: