From a purely political advertisement point of view, I like this spot.
I'd be curious to know why a black theme was chosen and the white ghost-like image in the background. Then the pearls, I don't know about the pearls. But she has a winning smile and connects well through the camera. Most importantly, it seems genuine to me.
Any other opinions?
3 comments:
I think it is pretty good. She puts herself in the shoes of the viewer and makes herself out to be a regular person. I think people are tired of professional politicians right about now, so I guess we will see how well it works in the future.
Kind of weird actually. Witchy.
My first thought on the background was that it reminded me of my sonogram photos - the same colors and grainy images.
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