Talking Jack. In the Box.

I have never been a big fan of the food at Jack in the Box except for the deep-fried, guilty pleasure they call a taco, which tastes fantastic -- especially at 1:00 in the morning.

And I have liked their commercials.

Sidenote: I will frequent a restaurant because of a good commercial. J/Box has them. And stay away from a restaurant with annoying commercials. Burger-King has them (that Burger King character is annoying and creepy).

My problem with J/Box has been the continual change of food and focus. One day the jack-in-the-box character was in, the next day they were blowing him up. Now's he's back. One day they were selling cheeseburgers, the next day, strawberry shakes and pita bread sandwiches. It's all too confusing for me. Jack in the Box has tried every conceivable food fad in the hopes of gaining some separation from the other hamburger places, but at times they appear to have given up on the hamburger altogether. The deep-fried taco is the long-standing menu exception and surpasses anything in fast-food-dom. (Have I said they are great at one o'clock in the morning?)

All of the above is a long introduction to a small point, which is, my son is a Jack in the Box lover and suggested I try the latest iteration. So I did, this morning. I ordered a steak and egg burrito and I loved it. It looked and tasted like real egg and steak on a slightly too-thin and too-crispy flour tortilla, but it was mmm-mmm good, for about $2.75.

Jack. I'll be back. Just keep this breakfast burrito a while. Please.