The sale of foods fresh, whole, organic and of high quality are booming. It has been a trend that took a while to get its feet but now it's just considered a matter of fact. So reports, TheStreet.com, http://www.thestreet.com/_email/smallbiz/entrepreneur/10295310.html.
Consider the new food and beverage franchises which have grown disproportionately in the last 10 years : Starbucks, Chipotle, Qdoba, Central Market, Whole Foods, etc. There are no hamburger and fries places there, and that doesn't include the change in menu at McDonald's, Wendy's and the like. Bad fats are out.
Whether the reason is a maturity of palette or a health conscious boomer eating habits, the facts are that healthy and better quality foods are selling.
Morning coffee, when I was young, was made from a jar of Fulgers or Taster's Choice freeze-dried crystal, with boiling water added you get something that tasted like coffee. Not today, the growth in the food and beverage industry is fresh, organic and quality over convenience.
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