What is interesting to me is that this Redbox idea is so un-high tech. It reminds me of the "paperless office" of 1980, which didn't really get started until a couple years ago. It took a while for vision and reality to meet. Redbox figures that the "little while" for ubiquitous streaming video is long enough for them to rent a bunch of videos.
They are betting that on demand voice/data/video, in the house, phone, and car, is not YET economical and convenient enough. And that people will still be wanting to pick up a DVD and return it -- if the price is right. They are certain enough to invest in and distribute over 20,000 boxes nationwide, each filled with a couple hundred DVD's. My guess is that their guess is right for at least another five years, though it may not matter since they passed 100 million video rentals a couple years ago.
So here's to the guys who saw an opportunity to use inexpensive technology and a well organized plan to make a couple of bucks. One dollar, one day, what an idea.
I like the Red theme, too.
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P.S. -- Nothing is perfect. My first Red Box rental netted me an empty disk holder, that is, no DVD, which I dd not notice until I tried to watch the video. But their customer service was perfect. I was quickly refunded my dollar and offered a free video next time I rented. All by email. In less than 24 hours. God, I love this country.



