Starbucks' Clover Brewing System

A silver bullet for Starbucks, Inc?

My son spent a few days in Seattle and stayed just a block from the original Starbucks coffee shop. He visited Store 1 and tried a cup of coffee brewed from their new Clover brewing machines. His opinion: excellent and possibly the best cup of coffee he has ever had.

According to the store personnel Starbucks is testing the concept with 75 "Clovers" installed in the USA. I think, Starbucks hopes the "Clover" will help them recover some lost ground. And they need it.

Pikes Place is a bust, the stores are looking a little tired and out-of-date, McDonald's and Dunkin Donuts are pulling some customers away, and the economy is not helping.

If the Clover brewing system is as good as people say it is, a roll out could help. I say could, because Starbucks has to address this bigger image problem. They have to maintain the "coolness" that comes with drinking the coffee. Try that when you have 10,000 stores all needing to stay up to date.

My suggestions: appeal to your base like Apple did in the 90's. Clean up the menu, simplify ordering, make it a coffee shop again, not a JC Penney's that sells coffee, cut the daily cost of wi-fi, get rid of Pike's Place, improve and simplify the food, and rollout Clover.

Piece o' (coffee) cake . . .
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So the question is: do we have one of the 75 in the area?

Here's a video of the new Clover machine in operation.
http://www.boston.com/lifestyle/food/articles

Dutch's Hamburgers -- Stttrrrike two.

I went to Dutch's Hamburgers today. I had heard that my first impression of their hamburger was wrong, that Dutch's had a hamburger that could be ranked with the best: Tommy's, Kinkaid's, Freds.

Well sorry folks, but I'll stick with the first impression and here's way: a good hamburger is juicy and tasty. Dutch's is neither.

On this my second visit to Dutch's, I received what is supposed to be a premium hamburger ($6.00 with no cheese) and it was pre-cooked, dry and almost tasteless. Hey Dutch, they've got this new seasoning out, it's called salt.

I mean this sincerely -- I would rather eat a hamburger at McDonald's, Wendys, or Whataburger. I think they taste better.

Regular readers know that I rarely criticize restaurants, but I am criticizing Dutch's because they are charging a premium price and delivering poor quality and all they need to do to improve is to deliver a freshly cooked burger. Stop pre-cooking!

And by the way, screw the "great onion rings" talk. I go to a place like Dutch's for the hamburger, the side dishes are secondary.

My hamburger was bone dry. Period. End of debate. I'm not going back.

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