
A telephone call from a F&FW staffer (my son) got me looking at the details of the new Omni Hotel in the Fort Worth Business Press. The details are here, and they are impressive: fwbusinesspress.com.
The related big news, made public a few days ago, is the Omni being made the host hotel for the AFC championship team when the SuperBowl is played at the Dallas Cowboys Stadium in Arlington, 2011. That's a good deal for reasons more than the Omni contract. It puts Fort Worth as a premier host for one the nation's top events and one of the most watched events in the world, it bri
ngs a ton of money into Tarrant County businesses, and it showcases downtown Fort Worth. The NFC team is going to Las Colinas, by the way. Dallas is getting . . . nada.This is all good, but I think many local Fort Worthians have the same mixed feelings my son had when he called from inside the Omni yesterday. "Nice hotel, new obviously, good restaurants, definitely a convention hotel, but does it fit Fort Worth? It's more of a big city hotel." His comments reveal the challenge Fort Worth has to address. How do we keep our small town atmosphere and still have this kind of growth, bringing in these kind of events?
For me, I like the growth pace and I think it is worth the risk. It's not growth at any cost like Atlantic City or even worse, Orlando, it's a more managed growth.
The numbers of registrations that the Omni is getting proves that there was pent-up demand for a legitimate downtown convention hotel. The hotel is booking groups into 2015 and has booked 750 groups into 2011. That's not too shabby.
Is a 5-start hotel? No. Is it a cozy, boutique hotel? No. It's a comfortable, business hotel with a touch of Fort Worth. It's not perfect but it beats what we have had. And it will do wonders for the south side of downtown. A Bob's Steak and Chop House on the ground floor doesn't hurt either.
