Friday, April 15, 2011

McDonald's coffee drinkers. The most loyal?

So says the market research firm, CustomersDNA, as reported by the Wall Street Journal. CustomersDNA questioned 15,000 fast food customers about their coffee buying habits. When asked how likely they were to stray from one merchant to another, McDonald's customers were the least likely to go anywhere else.

That's a surprising result even considering the fact that McDonald's coffee is the least expensive, and sometimes as much as $.75 less expensive than Dunkin' or Starbucks.

For the record, if you line up all three stores with fresh coffee and all three had the same price, I'll choose Dunkin' Donuts first.

How about you?



John said...

As you may have inferred from some of my previous comments, I have never been a drinker of coffee as a leisure beverage. And in fact, I've switched to green tea as my hot breakfast beverage of choice.

Having said that, Starbucks' coffee tastes like burnt cigarettes.

When McDonalds started their coffee push a couple years ago, I thought that was a great marketing move.

Francis Shivone said...

Indeed it was. 6% of sales in the USA.

I like Green tea, too. But a strong cup of coffee is still tough to beat for my taste.