The competition begins with the old-line Albertson/Kroger/TomThumb stores, and is followed by Walmart and Target super stores, Sam's and Costco bulk-discount stores, plus, Whole Foods and Central Market on the high end, and Aldi, Trader Joe's, and a cast of thousands on the low end. It's a tough world for selling a can of beans these days.
Entering this not-so-friendly fray: Sprouts Farmers Markets.
|Spouts fresh produce department|
I visited my first Sprouts store Saturday, at the Hulen and I-20 store's pre-open. I liked it and for what my opinion is worth, I think they will do well in Fort Worth. Healthy living and environmentally safe products are the new normal. And the lower prices at Sprouts makes shopping there very attractive.
Sprouts has a meat department with some grass-fed beef selections, a fish department, a bakery, fresh produce, and two hundred bins of fresh nuts, grains, beans, chocolates, etc. They also have their own private-label products, peanut butter and spaghetti sauce are two that I saw as I walked around. And they have special sale days every Wednesday. I noticed raw almonds for $3.99 a pound, on sale, and granola for $1 a pound, again on sale. Coffee beans normally at $8.99 a pound on sale days will be $5.99 a pound when they are on sale.
Final somewhat random observation: the store seems more set-up for the female shopper than your average grocery store. I don't know if that is the intentional vibe or just my reaction from shopping at Home Depot too much lately.
Anyway, Sprouts' stores are in four states and based in Phoenix, Arizona. They currently have fifty stores, this is the first in Fort Worth. There are four in Austin (weird). They are a privately held corporation.
To the folks at Sprouts Farmers Markets --- welcome to Fort Worth.
Opening day: Wednesday, January 26. (Special prizes for first 500 visitors)
4650 SW Loop 820
(NW corner of I-20 and Hulen the old Albertson's)
Fort Worth, TX
Disclosure: at the end of the tour I was given a "thank-you" tote-bag with a few treats like berries, puffed rice chips and lotion samples. It was thoughtful and appropriate.