Friday, March 26, 2010

Pinkberry Frozen Yogurt. Arlington Highlands Center.

I'll get right to the point. Pinkberry frozen yogurt is very good

Yesterday, at the Arlington store's opening, I taste-tested the natural, mango, and coconut frozen yogurts, along with a few toppings, and all get the F&FW Seal of Approval.

Now, to be perfectly honest, I have never met an authentic ice-cream cone or real-yogurt, frozen yogurt that I didn't like. But there are some better than others, and the subtleties are important.

For instance, I'm not a big fan of "gourmet" ice cream because the milkfat percentage is too high for my taste. I like a more icy texture than the ultra-creamy Haagen-Dazs. But my palate for this new frozen yogurt is still developing. I do know that I want real yogurt taste, that is, the tanginess that comes from authentic yogurt. Pinkberry scores well there. I also want fresh fruits, not canned, frozen, or week-old. Pinkberry scores high there, as well. Adam Saxton, a regional owner of the Pinkberry stores, said the fresh fruits were cut at the store every day for that day. There is a nice clean taste in the best frozen yogurt. Pinkberry has it.

Food-business watchers, like many of this blog's readers, are watching the FroYo movement with interest wondering how it will all settle out. Pinkberry started in 2005 and has about 100 stores in California and New York. They are moving into Texas this year. Fort Worth is still in the planning stages.

I have gotten off the point, though.

Places like Pinkberry are about simple pleasures and good memories. Arlington has added a place for both with Pinkberry. So, if you are out shopping, or having lunch or dinner at the new Arlington Highlands Shopping Center -- save room for dessert at Pinkberry.

$3.95 gets you a healthy portion of tasty frozen yogurt -- with fruit and assorted toppings of your choosing.

I liked it.


Jennifer said...

Ooh, I like the blue background - very fresh and springy! But I don't like Pinkberry. That was on our list o'things to try in California and I thought it was too tangy. However, I don't particularly like yogurt to begin with so perhaps I'm not the best judge.

Jennifer said...

I should add that my children and husband enjoyed it. A good memory, as you said.

Francis Shivone said...

Jennifer -- isn't not liking yogurt if it's tangy kind of like not liking spaghetti sauce if it's tomato-ee?


Glad you liked the change. I think it might be too girly, though.

Jennifer said...

Yup, you have me there. I liked the 80s version of "frozen yogurt" that tasted like ice cream.

Peter said...

the idea of frozen yogurt sounds so delicious.. I will definitely bring my family to this place and eat so yogurt. Do you guys use very sophisticated reporting services to address your customers? it looks like that's the case.

Peter, Manager