Friday, October 24, 2008

Dunkin Donuts vs. Starbucks. A Taste Test.

Those unfortunate souls without gainful employment who, having nothing better to do, read these blog posts, know that I have been saying for a long time that someone should and will pursue the Starbucks base of loyal coffee drinkers because:

A. the Starbucks thrill is gone. They just built too many of them.
B. Starbucks has over extended their in-store retail to a kind of Peter's Principle of retail, that is, companies will extend their product line until the dilution harms the base. (Think Apple in the late early 90's until Jobs came back).
C. The Starbucks' rigorous standards of quality became secondary to market share.
D. The new, improved, over-marketed, Pikes Place, is god-awful.

(I mention the above as a customer since day 1 in Fort Worth, and a regular customer still, when I can find a fresh cup of Sumatra.)

Dunkin' Donuts is one of the companies attempting to woo the Starbucks-type coffee drinker (as is McDonald's), and is now expanding west of the Mississippi, promoting their good coffee and less expensive coffee.

The text below is pulled from a Dunkin' Donuts press release. Interesting.
Dunkin’ Donuts or Starbucks?

Americans have made their coffee choice clear. An independent taste test of coffee drinkers across ten major U.S. markets shows a significant majority of participants preferred Dunkin’ Donuts coffee over Starbucks. A&G Research, Inc., under the counsel of claims test advisor Al Ossip, conducted the taste test . . . 476 adults, each of whom had consumed regular, hot brewed coffee within the past week, participated in this double-blind taste test. For the test, A&G Research used fresh packaged coffee purchased in each brand’s stores, tested each brand’s most popular flavor (Dunkin’ Donuts Original Blend versus Starbucks House Blend), brewed the coffee using equipment recommended by each brand and served it black. A&G says that the study results clearly indicate a preference for Dunkin’ Donuts:

Among all participants, 54.2% preferred Dunkin’ Donuts coffee, compared to 39.3% who chose Starbucks. 6.3% expressed no preference. Of those participants who did have a preference, 58% favored Dunkin’ Donuts coffee, versus 42% for Starbucks.
You'll love the website. Very clever.


Becca said...

I am going to check out the new Dunkin Donuts on Precinct Line tomorrow morning. I will let you know how it is. Another weird thing about Starbucks is that they don't serve decaf in the afternoon or evening!???

Cowboy fan, burger junkie, GodFather of Tech said...

That one on Precinct is hard to get into and out of and is packed...or it was Thursday night when we stopped by.

Kenny said...

As a New Englander, I have an emotional attachment to Dunkin' Donuts. My dad took me there every Saturday morning in my footie PJ's, and as I grew all my travels with dad (to and from school, around on weekends) were marked with stop-ins to DD. It is, along with the chain Friendly's, the National Restaurant of New England (and with Gillette, probably one of the biggest companies, lol) .

I can't wait until they open one here around University, I miss a really good chocolate honey-dipped doughnut.

Francis Shivone said...

Becca -- let us know what it is like. When their coffee is fresh I like it as much as any.

Cowboy fan -- I am happy to hear that they are busy on a Thursday night. Not what I though a normally busy time for DD.

Kenny -- not an umcommon story for the north easterner. Our local DDonuts (on Concord Pike and still going) had Cinnamon buns on Sunday morning which my father often made a special trip for.

I still think they make the best donuts.